B2B Marketing & Communications Specialist - Service Business (m/f/d) - Bucharest, Romania

Marketing & Communications

• Develop and implement marketing initiatives for our Service Business and aftermarket portfolio
• Support product launches, service campaigns and the introduction of new service offerings
• Create and maintain marketing and sales materials, including brochures, presentations, product sheets, success stories and other customer-facing content
• Produce engaging content for print and digital channels while ensuring a consistent brand identity in line with our Corporate Design and Corporate Communication Guidelines
• Collaborate with technical experts, internal stakeholders and external agencies to create high-quality marketing content as well as professional feature articles

Digital Marketing

• Manage and continuously improve service-related website content
• Support digital marketing initiatives, including SEO, online content optimization and digital campaigns
• Monitor website performance and identify opportunities for continuous improvement

Market Development

• Monitor market trends, customer needs and competitor activities
• Identify opportunities to further strengthen the communication of our service portfolio
• Support strategic marketing initiatives within the aftermarket business

In addition, you will support the following activities in close coordination with the relevant functional areas at LOESCHE GmbH:

• Plan and create target-group-specific social media content, including posts, videos, images and technical articles
• Support campaigns to increase brand awareness and strengthen customer engagement
• Plan and coordinate trade fairs, customer events, workshops and service days
• Support advertising activities in trade publications and online media, including coordination with publishers and media partners
• Monitor and evaluate the effectiveness of marketing and communication activities to support continuous improvement

• Degree in Marketing, Communications, Business Administration or a comparable qualification
• Several years of experience in B2B marketing, ideally within an industrial, engineering or manufacturing environment
• Experience in creating technical marketing and sales materials and communicating complex products or services to professional audiences
• Knowledge of digital marketing, website management and social media
• Experience in trade fairs and event management is an advantage
• Confident use of Microsoft Office, especially PowerPoint; experience with CMS, SEO and marketing or design tools is a plus
• Excellent written and spoken English
• Strong communication and organizational skills combined with creativity and a structured, results-oriented approach
• Ability to present complex technical topics in a clear, engaging and customer-oriented manner
• A collaborative mindset and confidence working with internal and external stakeholders

• An international work environment within the framework of a medium-sized family-owned business in our office in Bucharest, Romania
• Dynamic working environment that nurtures independence, promotes versatility and supports you in your personal and professional goals
• An open business culture aligned with the values of our Head Quarters in Düsseldorf, Germany
• Tangible opportunity of promotion within the company
• We offer a competitive salary package that includes a yearly bonus, private medical insurance as well as food coupons
• Our bright office environment offers access to amenities such as a fully stocked kitchen with free coffee and fresh fruit
• Flexible working hours with the opportunity to work from home
• Ongoing training opportunities and regular feedback sessions